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Sergio Zyman (born July 30, 1945) is a
marketing executive from
Mexico best
known as the
marketer behind the
failed launch of New Coke.
Zyman was born...
-
Goizueta rehired Sergio Zyman to be the
chief of
marketing for all Coca-Cola
beverage brands, a
surprising choice given that
Zyman had
worked closely with...
-
image of both
brands would be
damaged in what
Zyman called a "kamikaze" strategy. "This is like a cola,"
Zyman explained, "but it doesn't have any color....
- is
captured by
Hernan Cortés and
placed in the care of a friar.
Samuel Zyman's score was
recorded by the
Academy of
Saint Martin in the Fields, conducted...
- M****achusetts.
According to Coca-Cola's
chief marketing officer,
Sergio Zyman, Tab
Clear was
released at the same time, as an
intentional "kamikaze" effort...
-
commissioned a
secret project headed by
marketing vice
president Sergio Zyman and Coca-Cola USA
president Brian Dyson to
create a new
flavor for Coke...
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Cerith Wyn Evans : the what if? ...
scenario (after LG). Eva Wilson,
Daniela Zyman, Thyssen-Bornemisza Art Contemporary. Berlin:
Sternberg Press. ISBN 978-3-943365-88-7...
- day.
Fruitopia was a pet
project of Coke's
former marketing chief,
Sergio Zyman. The
company spent an
initial marketing budget of $30 million, allowing...
- Nin(España):
Suite Española (urtext
digital classics jbcc 024)
Aprietos Samuel Zyman (México)
Suite for two
cellos (1999)
Claudia Calderón (Colombia) La Revuelta...
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Siemen Danziger (c. 1579 – c. 1615),
better known by his
anglicized names Zymen Danseker and
Simon de Danser, was a 17th-century
Dutch privateer and Barbary...