- in a
business alliance.
Brand alliances are
divided into
three types.
Cobrands are the
usage of two or more
brands on one
certain product. For example...
- Hi-level
Cobranding // Identity. — 2007. — №13(4). — pp. 96–105. Singh, J., S. Kalafatis, and L.
Ledden (2014), “Consumer
Perceptions of
Cobrands: The Role...
-
Russia magazine. In 2019, the
Cobranding Map of the
loyalty of Lenta-Raiffeisenbank won in the
nomination "Best
Cobranding Map of the Bank and Retail" International...
-
which was sold to InfoSpace.com and
became their Yellow Pages offering to
cobrands.
Among the
first to
place their listings on the Web was
Pacific Bell's...
-
Citibank Diamond Cardholders,
Diners Club
cardholders and
Citibank EVA Air
Cobrand Titanium/Platinum Cardholders). EVA Air also
operates its EVA AIR lounges...
-
originally Holden-Isuzu Gemini, but
after the
first TX series, the
Isuzu cobranding was dropped.
Perhaps the
original idea was to
foster the ****anese-ness...
-
leverage over
brand owners. In the 1990s,
Riese took the
unusual step of
cobranding its food
courts and
franchised restaurants with "Riese Restaurants" on...
- Quinn, Emma; Peters,
Cheryl (December 2020). "The
Instagram Infodemic:
Cobranding of
Conspiracy Theories,
Coronavirus Disease 2019 and Authority-Questioning...
-
Within its
first year, the
company became the
first music publisher to
cobrand with
Wonderland Music Company, Walt
Disney Company's then
fledgling BMI...
