-
Valarie A.
Zeithaml is a
marketing professor and author. She is the
David S. Van Pelt
Family Distinguished Professor of
Marketing at Kenan-Flagler Business...
- of
academic researchers in the
United States, A. Parasuraman,
Valarie Zeithaml and
Leonard L. Berry, to
measure quality in the
service sector. In its...
- a
Service Economy (San Francisco: Josey-B****, 2003), p.7. SO Player :
Zeithaml,
Valarie A.; Parasuraman, A.; Berry,
Leonard L. (1990).
Delivering Quality...
- excellence, status, esteem, play, aesthetics,
ethics and spirituality.
Valerie Zeithaml's value conceptualisation as an individual's ****essment of a product's utility...
- expectancy-disconformation paradigm, and
developed by A. Parasuraman,
Valarie A.
Zeithaml and Len Berry,
identifies the prin****l
dimensions (or components) of service...
-
customer can
compare the organization's products. Work done by Parasuraman,
Zeithaml and
Berry (Leonard L)
between 1985 and 1988
provides the
basis for the...
-
Exploratory Study.
Journal of
Professional Services Marketing (21:1), 63-88
Zeithaml, V. A. (2002).
Service Excellence in
Electronic Channels.
Managing Service...
- is po****rly known, was
developed by team of researchers, Parasuraman,
Zeithaml and Berry, in the mid to late 1980s. and has
become the
dominant approach...
- "Exploit the
Product Life Cycle".
Harvard Business Review.
Anderson &
Zeithaml, Carl R. & Carl P. (Mar 1984). "Stage of the
Product Life Cycle, Business...
- price/quality
relationship for a
product to make a
purchase decision.
Zeithaml studied three consumer defined values: low price,
quality and
value for...
