-
colloquial language,
puffery refers to
exaggerated or
false praise.
Puffery serves to "puff up" what is
being described. In law,
puffery is
usually invoked...
- advertising, the
prose found on
printed menus is
famous for the
degree of its
puffery.
Menus frequently emphasize the
processes used to
prepare foods, call attention...
-
naming the
brand after the Gr****
fabulist and
storyteller to mock the
puffery exhibited in
cosmetics industry advertising. He sold the
brand to Natura...
-
requires little proof on the part of advertisers", as it is
considered mere
puffery. The use of the term in
patent law "does not
connote even superiority,...
-
performed its terms. It is
notable for its
treatment of
contract and of
puffery in advertising, for its
curious subject matter ****ociated with medical...
- adverti****t must make a
proposition to the consumer—not just words,
product puffery, or show-window advertising. Each adverti****t must say to each reader:...
-
substantive response to the challenge.
Coors defended the
claims as
either puffery or truthful. The
company also told NAD that the television,
radio and digital...
-
allegedly deceptive statements made by the
company constituted "non-actionable
puffery"
because they were "couched in
aspirational terms" and that "BlueTriton's...
- to the Moon
Chronicled in Stamps, Postcards, and Postmarks: A
Story of
Puffery vs. the Pragmatic. Chichester, UK:
Praxis Publishing. ISBNÂ 978-3-319-92153-2...
-
because he was difficult; it was a
difficult situation. I don't want to do a
puffery piece here, I want to be flat-out true: We had a
difference in creative...
