-
Allgemeine Schweizerische Uhrenindustrie AG (
ASUAG; French: Société Générale de l'Horlogerie
Suisse SA) was the
former biggest Swiss Watch Industry Group...
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watches and jewellery. The
company was
founded in 1983 by the
merger of
ASUAG and SSIH to move to
manufacturing quartz-crystal
watches to
resolve the...
- At the time, both SSIH and
ASUAG held a
number of well-established
Swiss watch brands.
ASUAG had been
founded in 1931.
ASUAG expanded through the purchase...
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repositioning brands would help
ASUAG/SSIH recover.
Hayek identified problems in products, policies, distribution, and leadership. "
ASUAG for
example owned more...
- the
Davis Cup in 1957. SSIH-
ASUAG was
formed in 1983 (Allgemeine
Schweizerische Uhrenindustrie Aktiengesellschaft,
ASUAG, was a
holding company supplying...
-
family opted to join
General Watch Co, the
newly created sub-holding of
ASUAG, in
order to
consolidate their efforts with others. The
introduction of...
-
Aragon Arcadia Watches Armand Nicolet Armani Exchange Armitron John
Arnold ASUAG Audemars Piguet Ateliers deMonaco Backes &
Strauss B-UHR
Bausele Ball Watch...
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General Watch Co. (GWC) was the
watch companies holding of
ASUAG.
ASUAG had been
founded in 1931, with the ****istance of the
Swiss government and the Swiss...
-
watch groups,
ASUAG (Allgemeine
Schweizerische Uhrenindustrie AG) and SSIH (Société
Suisse pour l'Industrie Horlogère),
merged to form
ASUAG/SSIH in order...
-
under "private label". This
company was also part of the
merger between ASUAG and SSIH into SMH, now the
Swatch Group. Now
attached to ETA SA Manufacture...
